Their graphics and apocalyptic narratives necessitate patients to take swift actions. While doing so they employ a series of means to seem professional yet persecuted scientific though in clandestine. They first raise fears of government collusion with 'Big Pharma.' They then call citizens-cum-patients to protect their liberties from hidden machinations by buying 'hidden' or 'censured' cures. It shows that publishers of such commercials often use a 'conspiracist strategy' in two interrelated steps. The present paper adds to those studies by providing a cultural interpretation of commercials for alternative cures. Hofstadter's classic essay 'The Paranoid Style in American Politics' opened a floodgate of analyses of fear and conspiracy theories in American culture.